Our Story

LIFE IS SWELL, LLC, is a surf-themed clothing line based in Honolulu, Hawaii offering family-friendly and eco-friendly choices.  We frequently partner with local screen printer Lanakila Pacific, a long-time Honolulu non-profit that provides meals for the elderly and gives employment training for the disabled. Owner Sonya Seng is a local-born mom who helps lead Bluewater Mission, a justice-oriented, faith community. She was the general manager of Seed Restaurant in Honolulu, which provided employment to victims of human trafficking and other high risk individuals. She became interested in t-shirt design while printing shirts for Seed.

LIFE IS SWELL isn't just about clothing the body but reviving the soul through beauty, community and faith. Hawaii's beauty heals visitors from all around the world and we share that healing, one smile at a time. As a community, we care for the earth and our bodies, reducing toxins and chemical use -- and wearing eco-friendly and sustainable fabrics when possible.

Thanks for shopping LIFE IS SWELL, and see you out in the deep blue!